Tag Archives: copywriting

Get woke.

1969 ad for the Sony Digimatic Alarm Clock Radio
1969 ad for the Sony Digimatic Alarm Clock

This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.

Fun fact: The snooze alarm was invented in 1956.

While we’re at it, here’s a 2,000-year history of alarm clocks thanks to Atlas Obscura.

Hey babe, are you into horology?

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But I must.

I’m sharing this one for the last line of copy in the block:

“Every woman who sees them wants them—she must have them.”

A lovely example of inventing desire.

McCallum Silk Hosiery ad
Found on the back cover of a 1922 issue of Life.
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Beep-beep zip bang!

1971 Plymouth Road Runner

Fun facts: 

Plymouth paid Warner Bros. fifty grand to use the Road Runner name and likeness.

Hatched in 1968, the Plymouth Road Runner wasn’t discontinued until 1980.

And yes, Plymouth had a special beep-beep horn for it, developed by the Sparton Corporation of Jackson, Michigan. Hear it here.

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“No longer are pitiful little misshapen, ricket-twisted bodies excusable.”

Rawleigh's Cod Liver Oil
Found in Rawleigh’s 1932 Good Health Guide, Cook Book and Year Book.
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[trashes kitchen in Crisco-fueled rage]

I was trying to find out if the big container of Crisco was called a canister, can, jar, tub, pail, bucket or something else, and noticed this rather ambitious bit of copy…

The original. The classic blue can no pantry should be without. use it for baking, frying, or just to feel like a rock star in the kitchen.

“Big bubbles. No troubles.” — Sir Mix-a-Lot (attributed)

Hubba Bubba
1980 comic book ad for Hubba Bubba bubble gum

What a great way to introduce a new brand.

Look at the sheer amount of copy in this comic book ad aimed at kids!

The copywriter even got “akimbo” and “dadgum” approved!

Wowie-zowie! I’m impressed.

Note: I had no idea Hubba Bubba was available in mint flavor back in 1980.

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The perfect word.

Behold, the out-of-print poster you never knew you wanted.

The perfect word.
Found in Rolling Stone Magazine, May 22, 1975.
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Wisdom

Whisper admonished me for failing to reach a zen state because I stress about things I should no longer care about.

“If you give somebody a perfectly grilled steak and they take it and slather shampoo and gravel all over it and then complain that it isn’t any good, that’s on them, not you. Meow.”

Whisper is wise.

Respect to Siggi’s for not being afraid of awesome words like “vexatious”.

And that’s why Bob in Accounting is no longer allowed to write advertising copy.

As I trudged through this rambling, convoluted bit of century-old writing, I started to hear it in the voice of Mojo Jojo (Roger L. Jackson) from The Powerpuff Girls and it suddenly became much, much better.

Pierce-Arrow Motor Car Company ad found on the back cover of a 1917 Life magazine.

It still doesn’t explain the blacksmith though.

“Umm… Excuse me, but why am I even in this ad?”

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