Magazine ad for Ice-Mint found in the March 25, 1944 issue of The Saturday Evening Post
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Magazine ad for Ice-Mint found in the March 25, 1944 issue of The Saturday Evening Post
Tag Archives: copywriting
Magazine ad for Ice-Mint found in the March 25, 1944 issue of The Saturday Evening Post
Get woke.
This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Fun fact: The snooze alarm was invented in 1956.
While we’re at it, here’s a 2,000-year history of alarm clocks thanks to Atlas Obscura.
Hey babe, are you into horology?
Continue readingBut I must.
I’m sharing this one for the last line of copy in the block:
“Every woman who sees them wants them—she must have them.”
A lovely example of inventing desire.
Beep-beep zip bang!
Fun facts:
Plymouth paid Warner Bros. fifty grand to use the Road Runner name and likeness.
Hatched in 1968, the Plymouth Road Runner wasn’t discontinued until 1980.
And yes, Plymouth had a special beep-beep horn for it, developed by the Sparton Corporation of Jackson, Michigan. Hear it here.
Continue reading“No longer are pitiful little misshapen, ricket-twisted bodies excusable.”
[trashes kitchen in Crisco-fueled rage]
I was trying to find out if the big container of Crisco was called a canister, can, jar, tub, pail, bucket or something else, and noticed this rather ambitious bit of copy…
“Big bubbles. No troubles.” — Sir Mix-a-Lot (attributed)
What a great way to introduce a new brand.
Look at the sheer amount of copy in this comic book ad aimed at kids!
The copywriter even got “akimbo” and “dadgum” approved!
Wowie-zowie! I’m impressed.
Note: I had no idea Hubba Bubba was available in mint flavor back in 1980.
The perfect word.
Behold, the out-of-print poster you never knew you wanted.
Wisdom
Whisper admonished me for failing to reach a zen state because I stress about things I should no longer care about.
“If you give somebody a perfectly grilled steak and they take it and slather shampoo and gravel all over it and then complain that it isn’t any good, that’s on them, not you. Meow.”
Whisper is wise.
Respect to Siggi’s for not being afraid of awesome words like “vexatious”.
