Tag Archives: copywriting

And that’s why Bob in Accounting is no longer allowed to write advertising copy.

As I trudged through this rambling, convoluted bit of century-old writing, I started to hear it in the voice of Mojo Jojo (Roger L. Jackson) from The Powerpuff Girls and it suddenly became much, much better.

Pierce-Arrow Motor Car Company ad found on the back cover of a 1917 Life magazine.

It still doesn’t explain the blacksmith though.

“Umm… Excuse me, but why am I even in this ad?”

Continue reading

When the VP of Sweaters tells you to hurry the heck up and send out that darn Target email already!

So close.

It happens to the best of us.

Whoever wrote this sublime Tumblr app update description, I bow before your greatness.

Never miss the opportunity to make something awesome.

The copy: Why do we malign bugs so? Are we not their Creators? As we crush them, do we not crush a part of ourselves? It was not weakness or failure that allowed them into this world. Nay, it was the light of innovation that we cast into the dark corners that these bugs call home. ’Twas our torches that send those bugs skittering. This update does not contain bug fixes. No! This update contains bug promises. Promises to find them a new home where each may pursue those interests most central to them.