Tag Archives: copywriting

[trashes kitchen in Crisco-fueled rage]

I was trying to find out if the big container of Crisco was called a canister, can, jar, tub, pail, bucket or something else, and noticed this rather ambitious bit of copy…

The original. The classic blue can no pantry should be without. use it for baking, frying, or just to feel like a rock star in the kitchen.

“Big bubbles. No troubles.” — Sir Mix-a-Lot (attributed)

Hubba Bubba
1980 comic book ad for Hubba Bubba bubble gum

What a great way to introduce a new brand.

Look at the sheer amount of copy in this comic book ad aimed at kids!

The copywriter even got “akimbo” and “dadgum” approved!

Wowie-zowie! I’m impressed.

Note: I had no idea Hubba Bubba was available in mint flavor back in 1980.

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The perfect word.

Behold, the out-of-print poster you never knew you wanted.

The perfect word.
Found in Rolling Stone Magazine, May 22, 1975.
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Wisdom

Whisper admonished me for failing to reach a zen state because I stress about things I should no longer care about.

“If you give somebody a perfectly grilled steak and they take it and slather shampoo and gravel all over it and then complain that it isn’t any good, that’s on them, not you. Meow.”

Whisper is wise.

Respect to Siggi’s for not being afraid of awesome words like “vexatious”.

And that’s why Bob in Accounting is no longer allowed to write advertising copy.

As I trudged through this rambling, convoluted bit of century-old writing, I started to hear it in the voice of Mojo Jojo (Roger L. Jackson) from The Powerpuff Girls and it suddenly became much, much better.

Pierce-Arrow Motor Car Company ad found on the back cover of a 1917 Life magazine.

It still doesn’t explain the blacksmith though.

“Umm… Excuse me, but why am I even in this ad?”

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When the VP of Sweaters tells you to hurry the heck up and send out that darn Target email already!

So close.

It happens to the best of us.

Whoever wrote this sublime Tumblr app update description, I bow before your greatness.

Never miss the opportunity to make something awesome.

The copy: Why do we malign bugs so? Are we not their Creators? As we crush them, do we not crush a part of ourselves? It was not weakness or failure that allowed them into this world. Nay, it was the light of innovation that we cast into the dark corners that these bugs call home. ’Twas our torches that send those bugs skittering. This update does not contain bug fixes. No! This update contains bug promises. Promises to find them a new home where each may pursue those interests most central to them.