Some business trade writers are objective and let the readers form their own opinions from the provided information, and then there was Truman A. De Weese.
Excerpted from an article in System – The Magazine of Business, July 1907.
This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Fun fact: The snooze alarm was invented in 1956.
While we’re at it, here’s a 2,000-year history of alarm clocks thanks to Atlas Obscura.
Hey babe, are you into horology?
Continue readingI’m sharing this one for the last line of copy in the block:
“Every woman who sees them wants them—she must have them.”
A lovely example of inventing desire.
Never miss the opportunity to make something awesome.
The copy: Why do we malign bugs so? Are we not their Creators? As we crush them, do we not crush a part of ourselves? It was not weakness or failure that allowed them into this world. Nay, it was the light of innovation that we cast into the dark corners that these bugs call home. ’Twas our torches that send those bugs skittering. This update does not contain bug fixes. No! This update contains bug promises. Promises to find them a new home where each may pursue those interests most central to them.