This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Never miss the opportunity to make something awesome.
The copy: Why do we malign bugs so? Are we not their Creators? As we crush them, do we not crush a part of ourselves? It was not weakness or failure that allowed them into this world. Nay, it was the light of innovation that we cast into the dark corners that these bugs call home. ’Twas our torches that send those bugs skittering. This update does not contain bug fixes. No! This update contains bug promises. Promises to find them a new home where each may pursue those interests most central to them.
Sharing makes you cool and everyone will love you.