Of all the Christmas promos and gimmicks we were deluged with this holiday season, my favorite came to me in the mail.

Behold, the Maker’s Mark whisky bottle Christmas sweater!

Although it doesn’t quite jive with the Maker’s Mark TV campaign, I’m more than willing to overlook that little fact because it’s so damned spiffy.

Adtothebone.com approves! Now for next time, make sure some of your fine whisky comes with it too, ‘k?

…or does it!?

I’m pretty sure this qualifies as ironic, don’cha think?

Make sure your actress likes Greek-style yogurt before shooting your Greek-style yogurt TV commercial.

Although I’m still a bit hurt and whiney from this week’s new Klout algorithm plummeting my Klout score to unfathomable depths that will surely give me the bends, I did receive a package from them that made things a skosh better.

Apparently, I yap enough about my gastronomic adventures to qualify as a foodie, so this week a package arrived in my Bismarck, North Dakota mailbox from Bravo’s Top Chef via Klout. Big props to the folks that made the creative packaging decisions, because they made the unboxing procedure extra spiffy.

Here, I’ll share the experience with you.

What a lovely red box, alerting my neighbors that I’m ordering body parts through the mail. Read the rest of this entry »

Source: The Adtothebone Fictitious Institute of Handy and Critical Marketing Infographics

Hardee’s / Carl’s Jr. recently had Hamblor, the god of hamburgers, create their ultimate Steakhouse Six Dollar Burger with all the flavors of a steakhouse, one hundred percent black angus beef, crispy onion strings, A.1. Steak Sauce and crumbled blue cheese.

They said it was glorious.

What I received says otherwise.

Beware of polytheistic fast food, my children.

Thanks for making me a Mac, Steve.

Most of us know that many commercials use a healthy scoop of hyperbole to help get their messages across. For example, Axe products will get you instantly laid by a flock of cheerleaders, a Lexus will transform you into a highly sophisticated person, Nyquil is tasty, and so on.

Fast food marketing is especially dependent on hyperbole, and to a certain extent, we’ve come to expect it. However, sometimes the distance between perception and reality is so great that it can only serve to disappoint. Yum! Brands’ Taco Bell has perfected this technique, and to demonstrate it, see if you can tell which one of the following images from Taco Bell’s Chicken Flatbread Sandwiches commercial wasn’t actually in the commercial. Good luck!