Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.
Groovy work, Heinz. I hope you do something like this again soon.
NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.
On January 2nd, 2016, I won an eBay auction for a lot of nine comic books from the late-60s and early-70s. Along with my winning bid price, I paid an additional five bucks for economy shipping.
When I received an eBay alert that they had shipped, I noticed that it didn’t include a tracking number, which is kind of unusual these days. Then when I received the package on January 7th, I found out why.
This dude didn’t just go old school, he went old-old school, meeting the $3.22 in postage with stamps. And I’m not talking Ingrid Bergman and Charlie Brown forever stamps from 2015; at least one of the stamps he used is over a century old. Incredible and crazy cool.
It was time to give my Google-Fu a workout, and the following is what I discovered. Continue reading →
May your hearts all fill with love, hope and thrills.
May your dreams turn real and your past wounds heal.
May you find your voice and find cause to rejoice.
May evil turn frail and may goodness prevail.
You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.
Hooray! The advertisement has worked and thanks to you forming an opinion, you are now part of the glorious branding experience. Continue reading →