Tag Archives: vintage ad

Come for the gimcracks. Stay for the SPUG.

Colgate ad found on the back cover of the January 1915 issue of The Designer magazine
Colgate ad found on the back cover of the January 1915 issue of The Designer magazine

What’s a gimcrack? Pretty much the same thing as a gewgaw, d-uh.

Mr. Smith must’ve been a real tightwad over clothing, as both he and Mrs. Smith wear the same outfits for several days. Hopefully, Colgate made a deodorant back then. (Nowadays, they do make Speed Stick.)

What’s the deal with fainting couches? In related news, a chaise longue is usually screwed up by Americans as a “chaise lounge”.

It looks like SPUG was made up for this ad, but there are other SPUGS that exist today.

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All other perfumes pale in comparison.

White Shoulders perfume ad from the December 1946 issue of Art News
White Shoulders perfume ad from the December 1946 issue of Art News

I thought it read “perfume by Bryan” but I guess it’s Evyan, not Bryan. Sorry, Bryan. Now sold under the Elizabeth Arden brand.

White Shoulders was launched in 1945. It was Evyan’s first and only perfume. Evyan’s founder had a great name — by Baron Walter Langer von Langendorff.

Yes, you want to know about the history of opera glasses.

White shoulders may be a symptom of a serious medical condition.

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Sensuous as the beat of the tom-tom

1946 magazine ad for Corday's Frenzy perfume.
1946 magazine ad for Corday’s Frenzy perfume.

What does it smell like? “sultry, light, flippant”

The artist is Vladimir Bobri (Bobritsky). More of his work here.

Corday was named after Charlotte Corday, a female assassin best known for offing this guy…

La Mort de Marat by Jacques-Louis David
La Mort de Marat by Jacques-Louis David

Does anyone else smell… murder?

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Is that her foot or is there a body under the couch?

Magazine ad for Lucky Strikes found on the back cover of a 1934 issue of Country LIfe.
Magazine ad for Lucky Strikes found on the back cover of a 1934 issue of Country LIfe.

The donkey cigarette holders I’ve seen aren’t quite as classy as hers.

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Three words: Giant Riding Saw

Giant Riding Saw

Bone shards:

So would this thing actually work as advertised, or was it one of those early Caveat Emptor / Buyer Beware moments?

Wanna see the world’s largest saw? Yes, yes you do.

Wanna hear Ave Maria played on a musical saw? Yes, yes you do.

Why buy a giant riding saw when you can just hire one of these guys?

One of these contraptions still exists! Sadly, they don’t show it in action.

Lastly, and not for the squeamish, a history of the punishment known as Death by Sawing.

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“Aveu!” “Gesundheit.”

1947 magazine ad for Roger & Gallet’s Aveu perfume
1947 magazine ad for Roger & Gallet’s Aveu perfume

Is he about to push her over the railing?

Or maybe he’s a chiropractor about to make an adjustment.

Bone shards:

“Aveu” is French for “confession”, so “Aveu Confession du désir” means “confession confession of desire”.

“It is a feminine floral, created in 1946. Just at the end of the war, women were looking for beauty, flowers, things that would cheer them up after years of hardship, and Aveu was launched for this purpose.”

I have been unsuccessful in tracking down information on the assumed artist, Cydney. If you know anything, please hook me up!

The sophisticated name for a railing is balustrade. The vertical thingies on a balustrade are balusters. Now aren’t you fancy!?

Check out that sweet ampersand.

ampersand
ampersand

I was hoping there’d be a fancy name for those fingerless long/arm/sleeve gloves. Alas. “Gants à manches sans doigts” is a bit of a mouthful.

A 50ml flacon of this vintage perfume could set you back over $300.

A flacon is a bottle.

A falcon is a bird.

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most provocative

1969 magazine ad for Lanvin’s My Sin perfume
1969 magazine ad for Lanvin’s My Sin perfume

Bone shards:

“What the hell am I smelling and why is it so wonderful? …Whatever the notes are, they’ve converged to create a sexual flower, one that is at its peak of fragrance, like a meadow in full bloom on the hottest spring day, visited by the horniest, healthiest bees.” — from a My Sin review

Lanvin’s My Sin was formulated by a mysterious Russian perfumer named Madame Zed.

What is dusting powder (one of the variations listed at the bottom of the ad)?

Black cats are awesome. You should adopt one from a shelter.

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Darn Good

Chesterfield cigarettes magazine ad found in the September 5, 1931 issue of The Literary Digest
Chesterfield cigarettes magazine ad found in the September 5, 1931 issue of The Literary Digest

Bone shards:

Before they were Astaires, Adele and Fred were Austerlitzes.

Adele Astaire was Fred Astaire’s older sister. A year after this ad, she hitched up with Lord Charles Arthur Francis Cavendish, the second son of Victor Cavendish, 9th Duke of Devonshire, and became Lady Charles Cavendish. Also, she was more talented than Fred.

“Can’t Act. Slightly Bald. Also Dances.”
“enormous ears and bad chin line”
— Notes from Fred Astaire‘s RKO screen test

Have you ever seen an actual bandwagon?

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When life hands you lemons…

Found in the April, 1973 issue of Vogue magazine
Found in the April, 1973 issue of Vogue magazine

…make a pantsuit! 

Bone shards:

A mini-history of Dalton.

Here’s more than you probably wanted to know about palazzo pants.

Trevire — Finally, a replacement for that dreadful crimplene

Timothy Dalton was the fifth actor to portray James Bond. Or maybe the sixth. Seventh?

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No relation to Grape-Nuts.

1934 magazine ad for Beech-Nut Gum and Candies
1934 magazine ad for Beech-Nut Gum and Candies

Bone shards:

Looks like I wasn’t the only one trying to figure out who the artist was in this campaign. Not only was the artist identified (Stuart Hay (1889-1969)), but they also include another ad in this circus campaign! Win-win!

Nowadays, Beech-Nut is known mostly for its baby food. They’re the one that isn’t Gerber.

There’s also an unrelated Beech-Nut chewing tobacco. This ruffled some beech-feathers back in 1927.

Want some beech nuts of your own? Go foraging!

Wanna run away with the circus? That’s a bit hard to do these day, so why don’t you find out about its history instead?

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