The origin of 3M’s Post-it Notes is the stuff of legend, and if you went to business school, you probably had to read the case study even though anything like it probably won’t ever happen again.
Now imagine being the ad agency creative team tasked with not only getting the public wanting the product, but also having to explain what it was and how it worked because nothing quite like it had ever existed before. Or don’t imagine it, because here’s one of the early ads.
1981 magazine ad for 3M’s Post-it Notes (Post-Its) with an excellent example of strategic and select use of color.
I wonder what sort of magnificently manly scent this stuff had…
Eau de dumpster full of sweaty jock straps?
Crusty sock and whisky barf?
Burning chest hair?
Lumberjack taint scrapings? Continue reading →
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