Tag Archives: general mills

Eventually

“Rmmmmmmmph Grrrrrrrr Mmmmmmmmrrrrr Grrrr”
An early magazine ad for Gold Medal Flour
An early magazine ad for Gold Medal Flour

Bone shards:

Working with flour can be explosive.

“I’ll grind his bones to make my bread.”

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’Tis a charmin’ cereal…

1964 ad for General Mills' New Lucky Charms cereal
Found in DC Action Comics #315 (August, 1964)

It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!

Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”

Circus peanuts!?!? Noooooooooo!

“The marshmallow pieces in Lucky Charms are called ‘marbits.’”

Marbits!?!? Nooooooooo!

More Lucky Charms history can be found here.

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Behold, the Big O!

1943 magazine ad for General Mills Cheerioats (later Cheerios)

General Mills’ Cheerioats was invented in 1941. It didn’t long for Quaker Oats to gripe about the name and threaten legal action, so Cheerioats became Cheerios in 1945. Good thing, because autocorrect hates hates hates “Cheerioats”. Continue reading