This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.
I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?
Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.
Kellogg’s Pep cereal was also a mild laxative.
Pep was once known as “the sunshine cereal”.
Ergo, Pep let you fart sunshine.
Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”
Tommy Thompson: “How about… ‘digestible’?”
Campbell: “Thompson, my boy, I see a VP title in your future!”
Guaranteed to quench your vices.
A pile of ham and a dose of spices.
Served with salad, maybe rices.
It’s budget-minded, low on prices.
Blowin’ up on your devices.
Hoes love spunky shoulder slices.
1946 magazine ad for Kellogg’s Rice Krispies and Variety pack
Well, no wonder the rest of the family has to work so hard at their clearly defined gender roles — Father’s a damned slacker! Continue reading
1955 magazine ad for Van Camp’s Pork and Beans
With six cans of beans at a picnic for four people, this ad is truly magical.
Another thing that impresses me about this ad is the copywriter managed to avoid using any real sentences. Continue reading