Tag Archives: food

Maybe your dad could lick mine!

Detail of a magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Detail of a magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.

Magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?

Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.

Kellogg’s Pep cereal was also a mild laxative.

Pep was once known as “the sunshine cereal”.

Ergo, Pep let you fart sunshine.

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Serve them often.

1925 Campbell’s Pork and Beans with Tomato Sauce ad
found in the February 28, 1925 issue of Literary Digest

Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”

Tommy Thompson: “How about… ‘digestible’?”

Campbell: “Thompson, my boy, I see a VP title in your future!”

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From the fine people who brought you Oops! I Crapped My Pants.

Whoopsy! Fudge Stripes — Fully Fudged Cookies & Creme
Whoopsy! Fudge Stripes — Fully Fudged Cookies & Creme
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Tone Lōc has “Funky Cold Medina.” I have…

Guaranteed to quench your vices.
A pile of ham and a dose of spices.
Served with salad, maybe rices.
It’s budget-minded, low on prices.
Blowin’ up on your devices.
Hoes love spunky shoulder slices.

Spunky Shoulder Slices

“Pound away!” “Whip through!” I think Devo wrote this ad.

1946 magazine ad for Kellogg’s Rice Krispies and Variety pack

Well, no wonder the rest of the family has to work so hard at their clearly defined gender roles — Father’s a damned slacker! Continue reading

They drove a Chevrolet Bel Air to the picnic, but drove home in a Ford Thunderbird.

1955 magazine ad for Van Camp’s Pork and Beans

With six cans of beans at a picnic for four people, this ad is truly magical.

Another thing that impresses me about this ad is the copywriter managed to avoid using any real sentences. Continue reading