Tag Archives: breakfast cereal

So much sugar, it’s almost unbearable.

A back cover Roy Rogers comic book ad for Post Sugar Crisp breakfast cereal from around 1951.
A back cover Roy Rogers comic book ad for Post Sugar Crisp breakfast cereal from around 1951.

This product has gone through a few name changes, from Happy Jax to Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to Golden Crisp.

Bone Shards:

In 2008, Consumer Reports revealed a study that found two cereals that were more than 50% sugar. This was one of them, the other being Kellogg’s Honey Smacks (the one with the frog).

Bears have quite a history of liking the sweet stuff.

The first Ferris wheel was built for Chicago’s 1893 World’s Fair by… George W.G. Ferris Jr.

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Maybe your dad could lick mine!

Detail of a magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Detail of a magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.

Magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?

Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.

Kellogg’s Pep cereal was also a mild laxative.

Pep was once known as “the sunshine cereal”.

Ergo, Pep let you fart sunshine.

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’Tis a charmin’ cereal…

1964 ad for General Mills' New Lucky Charms cereal
Found in DC Action Comics #315 (August, 1964)

It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!

Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”

Circus peanuts!?!? Noooooooooo!

“The marshmallow pieces in Lucky Charms are called ‘marbits.’”

Marbits!?!? Nooooooooo!

More Lucky Charms history can be found here.

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Behold, the Big O!

1943 magazine ad for General Mills Cheerioats (later Cheerios)

General Mills’ Cheerioats was invented in 1941. It didn’t long for Quaker Oats to gripe about the name and threaten legal action, so Cheerioats became Cheerios in 1945. Good thing, because autocorrect hates hates hates “Cheerioats”. Continue reading

“Pound away!” “Whip through!” I think Devo wrote this ad.

1946 magazine ad for Kellogg’s Rice Krispies and Variety pack

Well, no wonder the rest of the family has to work so hard at their clearly defined gender roles — Father’s a damned slacker! Continue reading