Tag Archives: breakfast cereal

Behold, the Big O!

1943 magazine ad for General Mills Cheerioats (later Cheerios)

General Mills’ Cheerioats was invented in 1941. It didn’t long for Quaker Oats to gripe about the name and threaten legal action, so Cheerioats became Cheerios in 1945. Good thing, because autocorrect hates hates hates “Cheerioats”. Continue reading

“Pound away!” “Whip through!” I think Devo wrote this ad.

1946 magazine ad for Kellogg’s Rice Krispies and Variety pack

Well, no wonder the rest of the family has to work so hard at their clearly defined gender roles — Father’s a damned slacker! Continue reading