Tag Archives: kellogg’s

Best of luck to the marketing team receiving this consumer insight.

Ope, never mind. I cracked it.

The commercial begins with a dolly shot into a grocery store cereal aisle, moving past a stockboy stocking and a young man shopping with a plastic shopping basket. An indistinct easy-listening song is playing in the store. 

A 40-something woman with messy hair and wearing sweatpants and an oversized sweater is checking out cereal box options. She has a half-filled shopping cart with several items in it usually targeting children.

She takes a box of Kellogg’s Special K Red Berries off a shelf and suddenly the lights in the store dim, a disco ball drops, and the music becomes a bit louder and… sexier.

She looks up at the disco ball, then down the aisle to see the stockboy and shopper staring at her, entranced.

Startled, she puts the cereal box back and everything returns to as it was before.

She pauses, then grabs the cereal box back off the shelf. The lights dim, the disco ball drops again, the music now morphs into full boom-chicka-mow-mow music.

When she looks down the aisle again, the two from before have been joined by several other male shoppers and one female shopper, all with plastic shopping baskets except for one guy who is holding too many things in his arms. All stare at her, entranced. A glass jar falls and breaks on the floor. A red hawk cries somewhere in the distance.

A decision made and with a sweeping arm, she knocks many boxes of Kellogg’s Special K Red Berries into her shopping cart and pushes it down the aisle, leaving a cereal box of the floor. As she turns the corner out of sight, the stockboy and shoppers all lunge for the box on the floor. A scuffle commences.

End tag with a grooving Kellogg’s Special K Red Berries cereal box, music and voiceover saying “Kellogg’s Special K Red Berries. It’s not just ok, it’s ohhh yeahhhhh.”

Possible options with a George Takei cameo and/or Barry White hologram.

“I’d punch the copywriter, but…” [shrugs]

If Venus Had Arms — 1911 magazine ad for Kellogg's Toasted Corn Flakes
If Venus Had Arms — 1911 magazine ad for Kellogg’s Toasted Corn Flakes

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“Pound away!” “Whip through!” I think Devo wrote this ad.

1946 magazine ad for Kellogg’s Rice Krispies and Variety pack

Well, no wonder the rest of the family has to work so hard at their clearly defined gender roles — Father’s a damned slacker! Continue reading