Tag Archives: brands

Heinz shows us that not all labels are bad.

Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.

Groovy work, Heinz. I hope you do something like this again soon.

NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.

Puma, I thought I knew ya.

This is thinking outside the box in the truest sense! Big props to the creative and practical minds behind Puma’s Clever Little Bag, using 65% less paper than regular shoeboxes. Plus, a reusable bag. Clever indeed.

When Poets Sell Out — 7 Shameless Examples of Product Placement in Poetry

There are more than a few people who bemoan the proliferation of product placement in today’s entertainment world, but unbeknownst to them, this is not a recent phenomenon. For centuries now, highly respected poets have turned themselves into blemished bards by skillfully plopping a brand into their work in exchange for a bit of money (or a decent bottle of absinthe). After a bit of research, I have found seven blatant examples of this foul practice that you might not have noticed back in English Lit class. Continue reading

Deodorant or Sports Drink? A marketing quiz from Hell and Ad to the Bone.

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