![](https://i0.wp.com/www.adtothebone.com/wp-content/uploads/2023/11/gossagefinaad.jpg?resize=625%2C858)
— a 60s-era Fina petrol ad written by Howard Luck Gossage
“If you’re driving down the road and you see a Fina station and it’s on your side so you don’t have to make a U-turn through traffic and there aren’t six cars waiting and you need gas or something please stop in.”