Tag Archives: branding

Destruction is never fashionable.

Kohl's
Do Not Destroy

I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline.

Oh, the Trumanity!

Some business trade writers are objective and let the readers form their own opinions from the provided information, and then there was Truman A. De Weese.

Excerpted from an article in System – The Magazine of Business, July 1907.

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1906? We can probably blame the opium.

Found on the back cover of the June 1906 issue of The American Thresherman

Found on the back cover of the June 1906 issue of The American Thresherman.

Product Not To Scale

The ad copy:
It Fills the Bill
J.L. Case Threshing Machine Co.
Racine, Wis.
USA

“That’s hot.”

A pink or caucasian-toned Paris HIlton Enameled Cast Iron Dutch Oven seen as a ROSS store with anti-theft device and priced at $24.99.

“That’s hot.” — Paris Hilton, forgetting to use her oven mitts again

A fine piece of Gossage.

— a 60s-era Fina petrol ad written by Howard Luck Gossage

“If you’re driving down the road and you see a Fina station and it’s on your side so you don’t have to make a U-turn through traffic and there aren’t six cars waiting and you need gas or something please stop in.”

Sing us a song, you’re the honky tonk harpsichord man.

1974 magazine ad for Cordovox Electronic Pianos

1974 magazine ad for Cordovox Electronic Pianos

“Suspiciously similar to the Selmer-Armon in having sliders for the 3 equally dismal sounds.”

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Always remember to budget some time for creative research.

(BONK) I coulda had a V-8!

1960 magazine ad for V-8 Cocktail Vegetable Juices

1960 magazine ad for V-8 Cocktail Vegetable Juices

The eight vegetables in V-8 are beets, celery, carrots, lettuce, parsley, watercress, spinach and tomato. And yes, I know tomatoes are botanically fruit.

Here. Have a history timeline of V-8!

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Take off, eh!

Magazine ad for Pratt & Whitney found in the December 1937 issue of Aero Digest

Magazine ad for Pratt & Whitney found in the December 1937 issue of Aero Digest.

Pratt & Whitney, the early years.

Da plane! Da plane!
Da Lockheed Super Electra 14H2

A bit about Trans-Canada Airlines, a subsidiary of the Canadian National Railway Company.

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