Tag Archives: branding

And that’s why Bob in Accounting is no longer allowed to write advertising copy.

As I trudged through this rambling, convoluted bit of century-old writing, I started to hear it in the voice of Mojo Jojo (Roger L. Jackson) from The Powerpuff Girls and it suddenly became much, much better.

Pierce-Arrow Motor Car Company ad found on the back cover of a 1917 Life magazine.

It still doesn’t explain the blacksmith though.

“Umm… Excuse me, but why am I even in this ad?”

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When you’re not quite sure if that’s a real Burberry ad or a parody Burberry ad.

Introducing Cascade’s most powerful dishwasher detergent ever!

I was at Cascade’s website trying to figure out the difference between Cascade Platinum and Cascade Complete and didn’t see the “Of Clorox” in the list under “Cascade With The Power” and I would totally buy Cascade With The Power instead of Cascade Platinum or Cascade Complete.

Cascade With The Power

Let’s make this happen, people!

Claus for Alarm

1949 “Travel Refreshed” Coca-Cola / Coke Santa Claus / Sprite Boy Ad

I have several questions.

Does Coke taste even better if you tilt the bottle up that high as you’re drinking it?

Did Santa pound that bottle cap into the Coca-Cola’s Sprite Boy’s forehead?

Does it mind control, lobotomize or zombify poor Sprite Boy?

Was Sprite Boy a naughty boy and this is his punishment?

If sprites are tiny, just how tiny are those tiny reindeer?

Seriously, that bottle cap looks like it hurts. Just look at his eyes.

Trivia: Coca-Cola didn’t introduce Sprite until 1961, which makes Sprite Boy pre-Sprite.

I’m sure it all made sense at the time.

It’s 2017, but I would totally wear these glorious shoes from 1974.

Not even gonna rip on this ad, because those are awesome shoes. Somebody please make these shoes again!

A most groovy Pedwin ad from a 1974 magazine.

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Great Moments in Direct Mail

Ahhhhh… That awkward moment when the U.S. Postal Service mails you a booklet of great direct mail printing ideas and it arrives damaged.

USPS Direct Mail Piece

Overheard at American Eagle Outfitters HQ

“Intern Jenkins!”

“Yessir!”

“Black out our logos in the shoes we sold to TJ Maxx!”

“Yessir!”

“No one must ever know!”

“Yessir!”

“Protect our brand!”

“Yessir!”

aeshoe

Danimals — The Tenth Circle of Advertising Hell

Actual transcript from a Danimals commercial:

Girl: “What’s with the cool music?”
Boy: “We’ve been squeezefaced!”
Girl: “Squeezefaced?”
Boy: “From the deliciousness of Danimals Squeezables! Wanna get your squeeze on?”
Girl: “Bring it on!”
Boy: “Whoa! Cool!”
Girl: “It’s so good!”
Boy: “This is awesome!”
Boy: “Double squeezeface!
Girl: “Look!”
Boy: “Whoa!”
Girl: “Wanna try one?”
Principal: “Wow!”
Boy and Girl: “School rocks!”
Girl: “New Danimals Squeezables!”
Boy: “Squeeze more fun into lunch!”

When I’m feeling sad, I simply remember that I don’t work on the Dannon Danimals account and then I don’t feel so bad.

Heinz shows us that not all labels are bad.

Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.

Groovy work, Heinz. I hope you do something like this again soon.

NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.

“In the future, everyone will be hydrated for 15 minutes.”

In 1983, Andy Warhol created over 40 screen prints featuring Perrier bottles.

In 2013, Perrier created 4 Perrier bottle labels as a tribute to Andy Warhol.

In 2015, Clayton Hove found them on a dusty K-Mart shelf in Bismarck, North Dakota, and bought them because he thought they were kinda neat.