Category Archives: branding

The end of Sears nears.

Sears, Gateway Mall, Bismarck, North Dakota

Introducing Cascade’s most powerful dishwasher detergent ever!

I was at Cascade’s website trying to figure out the difference between Cascade Platinum and Cascade Complete and didn’t see the “Of Clorox” in the list under “Cascade With The Power” and I would totally buy Cascade With The Power instead of Cascade Platinum or Cascade Complete.

Cascade With The Power

Let’s make this happen, people!

Store display poster for M•A•C and Star Trek — Brilliant!

M•A•C and Star Trek

They made it so.

For when simply lame just won’t do.

la mer

what a croc

In Vogue.

In Vogue.

They’re so not cool that they’re cool… to the point of not being cool again… which makes them cool again… making people realize they’re not cool… which isn’t just cool… it’s tres cool… so very not cool.

So… Are you pro-Crocs or no-Crocs?

An Open Letter from Chester Cheetah

Dear America,  Please stop referring to Donald Trump as a “Cheeto”.  Cheetos are a deliciously cheesy snack.  Donald Trump is a dangerous, narcissistic and delusional sociopath.  I hope that clears things up.  Thank you.  Sincerely, Chester Cheetah

PetSmart proved it has smarts with Pokémon GO.

I got a powerful Pokémon and a ten buck gift card by playing inside a PetSmart. Nice!

I got a powerful Pokémon and a ten buck gift card by playing inside a PetSmart. Nice!

I’m not sure if this was an isolated, local endeavor done on a whim or a franchise-wide effort, but as I walked into my town’s PetSmart on Sunday, I noticed a sandwich board by the door with something about Pokémon GO handwritten on it. I didn’t stop to read the details, but it did get me to open the app and I somehow managed to catch a sweet Hypno Pokémon with CP880 (that’s a good thing) in the litter box aisle while an amused stockboy watched me flailing around with my iPhone.

I only caused minimal damage to the merchandise. Continue reading

White Serial Killer Finally Caught After 50 Years

doughboy70

The nation breathed a collective sigh of relief today as the Pillsbury Doughboy was finally caught, ending his horrific Poppin’ Fresh killing spree.

Overheard at American Eagle Outfitters HQ

“Intern Jenkins!”

“Yessir!”

“Black out our logos in the shoes we sold to TJ Maxx!”

“Yessir!”

“No one must ever know!”

“Yessir!”

“Protect our brand!”

“Yessir!”

aeshoe

Heinz shows us that not all labels are bad.

Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.

Groovy work, Heinz. I hope you do something like this again soon.

NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.