They made it so.
They’re so not cool that they’re cool… to the point of not being cool again… which makes them cool again… making people realize they’re not cool… which isn’t just cool… it’s tres cool… so very not cool.
So… Are you pro-Crocs or no-Crocs?
I’m not sure if this was an isolated, local endeavor done on a whim or a franchise-wide effort, but as I walked into my town’s PetSmart on Sunday, I noticed a sandwich board by the door with something about Pokémon GO handwritten on it. I didn’t stop to read the details, but it did get me to open the app and I somehow managed to catch a sweet Hypno Pokémon with CP880 (that’s a good thing) in the litter box aisle while an amused stockboy watched me flailing around with my iPhone.
I only caused minimal damage to the merchandise. Continue reading
Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.
Groovy work, Heinz. I hope you do something like this again soon.
NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.
In 1983, Andy Warhol created over 40 screen prints featuring Perrier bottles.
In 2013, Perrier created 4 Perrier bottle labels as a tribute to Andy Warhol.
In 2015, Clayton Hove found them on a dusty K-Mart shelf in Bismarck, North Dakota, and bought them because he thought they were kinda neat.
It’s happened to most of us at least once.
You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.
Hooray! The advertisement has worked and thanks to you forming an opinion, you are now part of the glorious branding experience. Continue reading