I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline.
Category Archives: branding
“That’s hot.”
“That’s hot.” — Paris Hilton, forgetting to use her oven mitts again
Nothing sucks like Electrolux.
Seen at an auction, an Electrolux Users Manual, the front and back cover seen here.
Continue readingjust slightly ahead of our time
Panasonic used to have a most excellent tagline.
Big Balls
The date on this Chicago Coin pinball poster is unknown to me, but was probably made before 1977 when its assets were sold to Gary and Sam Stern, forming Stern Electronics and then Stern Pinball.
I can’t look at this poster without thinking of the classic Sesame Street’s pinball animation to help kids with numbers.
The International Arcade Museum has quite a list of the games Chicago Coin made.
Pinside has a shorter list, but with images!
A Brief History of the Silver Ball
The Founding of the Flippers
Continue readingThis took a long time to reach me, but it was worth the wait.
From the fine people who brought you Oops! I Crapped My Pants.
In Cucumeris Veritas
“The cucumber is nature’s telescope. With it, we see the universe.”
This is a promotional cup (and saucer) from Hendrick’s Gin that I picked up a while back.
If you go in search of what the heck that quote means, you will soon find yourself wanting to punch a linguist in the face.
Tough times call for PSA spokescharacters and catchy slogans.
“Remember, only you can prevent forest fires.”
— Smokey Bear
“Give a hoot. Don’t pollute.”
— Woodsy Owl
“Give the virus no assistance! Wash your hands and keep your distance!”
— Soapy the Pandemic Panda
Behold.
Back in 2000 or so, DDB Chicago changed Leo Burnett’s “Behold, the power of cheese.” for America’s Dairy Farmers to “Ahh, the power of cheese.” after winning the account.
20 years later, I am no longer mad, but I am still disappointed.