“Remember, only you can prevent forest fires.”
— Smokey Bear
“Give a hoot. Don’t pollute.”
— Woodsy Owl
“Give the virus no assistance! Wash your hands and keep your distance!”
— Soapy the Pandemic Panda
Back in 2000 or so, DDB Chicago changed Leo Burnett’s “Behold, the power of cheese.” for America’s Dairy Farmers to “Ahh, the power of cheese.” after winning the account.
20 years later, I am no longer mad, but I am still disappointed.
I suspect a Wendy’s committee added those middle three lines, but it does explain their square burger patties.
“I ate a whole thing of garlic hummus last night, Peloton! I’ve got major garbanzo gas, Peloton! Pity the fools Pelopedaling behind me, Peloton! I’m Pelofarting my ass off, Peloton!”
— if I was a Peloton cycling instructor video-streaming on a Peloton in a Peloton commercial
A huge Fall and Winter 1902/1903 catalog for Chicago’s Tailor-Made Clothing Co. filled with — so this is where that phrase comes from — fashion plates!
I learned something!
(See tape dispenser for scale. I won this at an auction but still haven’t figured out how to store it because it’s too wide for my plastic bins.)Continue reading
I was going to bid on this Enna Jettick motorized shoe display (the cat bends the shoe) at an auction, but it quickly went north of a hundred bucks so I behaved myself. Very cool demonstration idea, especially for the era. #branding #display #marketing