“Black out our logos in the shoes we sold to TJ Maxx!”
“No one must ever know!”
“Protect our brand!”
Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.
Groovy work, Heinz. I hope you do something like this again soon.
NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.
In 1983, Andy Warhol created over 40 screen prints featuring Perrier bottles.
In 2013, Perrier created 4 Perrier bottle labels as a tribute to Andy Warhol.
In 2015, Clayton Hove found them on a dusty K-Mart shelf in Bismarck, North Dakota, and bought them because he thought they were kinda neat.
It’s happened to most of us at least once.
You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.
Hooray! The advertisement has worked and thanks to you forming an opinion, you are now part of the glorious branding experience. Continue reading
Branding done right.
I have a sneaking suspicion that they wouldn’t let us get away with this sort of thing these days.
This is thinking outside the box in the truest sense! Big props to the creative and practical minds behind Puma’s Clever Little Bag, using 65% less paper than regular shoeboxes. Plus, a reusable bag. Clever indeed.
They took only four minutes and replied perfectly.
Good job, Whopper folks!
Find it on Twitter here.
Advertising Rule 3,657: Unless your product is a vaginal irrigation device, make sure your product’s name doesn’t have “douche” in it when spoken.
Mountain Dew’s Dewshine
There are more than a few people who bemoan the proliferation of product placement in today’s entertainment world, but unbeknownst to them, this is not a recent phenomenon. For centuries now, highly respected poets have turned themselves into blemished bards by skillfully plopping a brand into their work in exchange for a bit of money (or a decent bottle of absinthe). After a bit of research, I have found seven blatant examples of this foul practice that you might not have noticed back in English Lit class. Continue reading