1960-1961 magazine ad for Royal Crown (RC) Cola, found in an auction lot of magazine cuttings
Royal Crown Cola was introduced in 1905.
RC enjoyed a 10% market share in 1970.
Continue readingThe Fresher Refresherererer
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Tag Archives: marketing
Serve the tea.
Each side of this vintage Cornwall 4-cup Percolator box is a juicy self-contained story.
Revenge.
Continue readingSoft and flabby mouth-muscles?
Magazine ad for Wrigley’s Double Mint Chewing Gum found in the December 1930 issue of Delineator.
Wrigley’s introduced Doublemint in 1914, the third flavor produced by after Spearmint and Juicy Fruit. The name “Doublemint” came from the double distillation process used in producing the mint flavor and spawned a popular advertising campaign around the “Doublemint Twins” in 1956. (via Smithsonian)
Continue readingKinda crazy how that’s now a monthly payment.
Double truck (2-page) Overland magazine ad found in the June 7, 1913 issue of the Saturday Evening Post
Continue readingOld School
This catalog cover is more stunning than it has any right to be — the Neiman-Marcus Christmas Book 1974
Does a bear…
Magazine ad for Shaefer Paper’s camouflaged toilet paper found in Fins and Feathers, Hunting ’88 Special Issue #2
The dude in this ad was definitely not a “leave no trace” guy, but Kathleen Meyer’s “How to Shit in the Woods” wasn’t published until 1989.
$3.99 in 1988 would be around $10.61 these days (Oct. 2024), which seems a bit spendy for a pocket-sized roll of toilet paper.
Continue readingIt will never turn a man into a disaster.
Found in the October 1969 issue of Golf Digest.
A Brief History of the Talon Zipper Company
Continue reading“slayer of whirring mallard and lumbering goose”
Found on the back cover of Forest and Stream magazine, March 1921.
The Story of Evinrude Outboard Motors
Hey, do you remember the name of the dragonfly in Disney’s The Rescuers?
“You feel sour, sunk and the world looks punk.”
From 1942 or so. Found on the back of a newspaper clipping.
So what exactly was in Carter’s Little Liver Pills? A laxative.
I guess not having calomel was a good thing since it often caused mercury poisoning.
Continue readingDestruction is never fashionable.
I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline.