Tag Archives: marketing

Beauty is in the eye of the beh… AHHHHHHH!

I saw this floor display for Mission Athletic Care in our local Lowe’s Home Improvement store and I can’t decide if this assembled quirk is a design fail or design win.

Eye caramba!

Eye caramba!

Let’s call it a fawin.

Sometimes my contact lenses feel like this.

Sometimes my contact lenses feel like this.

Great Moments in Direct Mail

Ahhhhh… That awkward moment when the U.S. Postal Service mails you a booklet of great direct mail printing ideas and it arrives damaged.

USPS Direct Mail Piece

Overheard at American Eagle Outfitters HQ

“Intern Jenkins!”

“Yessir!”

“Black out our logos in the shoes we sold to TJ Maxx!”

“Yessir!”

“No one must ever know!”

“Yessir!”

“Protect our brand!”

“Yessir!”

aeshoe

Danimals — The Tenth Circle of Advertising Hell

Actual transcript from a Danimals commercial:

Girl: “What’s with the cool music?”
Boy: “We’ve been squeezefaced!”
Girl: “Squeezefaced?”
Boy: “From the deliciousness of Danimals Squeezables! Wanna get your squeeze on?”
Girl: “Bring it on!”
Boy: “Whoa! Cool!”
Girl: “It’s so good!”
Boy: “This is awesome!”
Boy: “Double squeezeface!
Girl: “Look!”
Boy: “Whoa!”
Girl: “Wanna try one?”
Principal: “Wow!”
Boy and Girl: “School rocks!”
Girl: “New Danimals Squeezables!”
Boy: “Squeeze more fun into lunch!”

When I’m feeling sad, I simply remember that I don’t work on the Dannon Danimals account and then I don’t feel so bad.

An ordinary wallet can cost you over a hundred dollars…

An ordinary wallet can cost you over a hundred dollars… if you are a total friggin’ idiot and/or it is made with albino rhino penis skin.

With great expectations come great disappointments.

The promise.

The reality.

Dammit.

“Well, that sucked.” — The Other Side of Branding

It’s happened to most of us at least once.

You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.

Hooray! The advertisement has worked and thanks to you forming an opinion, you are now part of the glorious branding experience. Continue reading

When Poets Sell Out — 7 Shameless Examples of Product Placement in Poetry

There are more than a few people who bemoan the proliferation of product placement in today’s entertainment world, but unbeknownst to them, this is not a recent phenomenon. For centuries now, highly respected poets have turned themselves into blemished bards by skillfully plopping a brand into their work in exchange for a bit of money (or a decent bottle of absinthe). After a bit of research, I have found seven blatant examples of this foul practice that you might not have noticed back in English Lit class. Continue reading