Tag Archives: outdoor

OOH BSOD

“Blazingly bright and stunning, digital technology is revolutionizing the billboard experience.”

And the 2011 Outdoor Award for most words on a billboard goes to…

Most advertising experts will tell you that because of its medium, location and audience, 5 to 8 words are pretty much the max for an outdoor billboard. Well, these savvy financial advisors decided to buck tradition (and logic and legibility) for a most impressive word count. Congratulations!