Back in 2000 or so, DDB Chicago changed Leo Burnett’s “Behold, the power of cheese.” for America’s Dairy Farmers to “Ahh, the power of cheese.” after winning the account.
20 years later, I am no longer mad, but I am still disappointed.
The holy grail of fictitious Hollywood food products is now in my possession.
Life is good. And rather high in sodium.
SMEAT still needs a good tagline, though. One that can crush “Break The Monotony” for Hormel’s SPAM.
Have a SMEAT.
Tastes like feet. SMEAT.
You can’t beat the SMEAT!
It’s so SMEATy!
Just SMEAT it.
SMEAT yourself right.
It’s not meat; it’s SMEAT!
Enjoy the SMEAT life.
Heat. Eat. SMEAT.
Got a better one? Send it in a comment below.
I’m pretty sure this qualifies as ironic, don’cha think?