’Tis a charmin’ cereal…

1964 ad for General Mills' New Lucky Charms cereal
Found in DC Action Comics #315 (August, 1964)

It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!

Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”

Circus peanuts!?!? Noooooooooo!

“The marshmallow pieces in Lucky Charms are called ‘marbits.’”

Marbits!?!? Nooooooooo!

More Lucky Charms history can be found here.

The ad copy:

L.C. Leprechaun

“We’ve got to cover this hole real good if we’re going to catch the…”


“Catch him!”


“’Tis luck to catch a leprechaun!”

“But nobody can!”


“‘Course if they did they’d catch me Lucky Charms!”

“’Tis a charmin’ cereal… simply…”


“Lucky Charms new Toasted Oat Cereal with marshmallow bits in lucky shapes!” ’Tis a charmin’ cereal… Simply charmin’.”

General Mills
New! Lucky Charms

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