![1964 ad for General Mills' New Lucky Charms cereal](https://i1.wp.com/www.adtothebone.com/wp-content/uploads/2020/05/luckycharms1391000m.jpg?fit=625%2C917)
It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!
Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”
Circus peanuts!?!? Noooooooooo!
“The marshmallow pieces in Lucky Charms are called ‘marbits.’”
Marbits!?!? Nooooooooo!
More Lucky Charms history can be found here.
The ad copy:
L.C. Leprechaun
“We’ve got to cover this hole real good if we’re going to catch the…”
“Leprechaun!”
“Catch him!”
“Yi!”
“’Tis luck to catch a leprechaun!”
“But nobody can!”
Later
“‘Course if they did they’d catch me Lucky Charms!”
“’Tis a charmin’ cereal… simply…”
“…charmin’!”
“Lucky Charms new Toasted Oat Cereal with marshmallow bits in lucky shapes!” ’Tis a charmin’ cereal… Simply charmin’.”
General Mills
New! Lucky Charms