Tag Archives: lucky charms

’Tis a charmin’ cereal…

1964 ad for General Mills' New Lucky Charms cereal
Found in DC Action Comics #315 (August, 1964)

It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!

Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”

Circus peanuts!?!? Noooooooooo!

“The marshmallow pieces in Lucky Charms are called ‘marbits.’”

Marbits!?!? Nooooooooo!

More Lucky Charms history can be found here.

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