Tag Archives: pep

Maybe your dad could lick mine!

Detail of a magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Detail of a magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.

Magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?

Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.

Kellogg’s Pep cereal was also a mild laxative.

Pep was once known as “the sunshine cereal”.

Ergo, Pep let you fart sunshine.

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