Some of the things I collect are vintage cookbooks and cookbooklets like you still sometimes see while standing in line at the grocery store. In one of them, I found this…
This is a photo of 60 or so Heinz products found in The Heinz Salad Book. It does not give the year it was printed. According to a couple of online sources, Heinz changed the name of Beefsteak Sauce to 57 Sauce in 1940, so this was probably printed before that. Other sources give the year of the change as 1913, so don’t quote me on any of this. Stupid Internet.
Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.
Groovy work, Heinz. I hope you do something like this again soon.
NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.
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