Heinz shows us that not all labels are bad.

Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.

Groovy work, Heinz. I hope you do something like this again soon.

NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.

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