Tag Archives: cans

Serve them often.

1925 Campbell’s Pork and Beans with Tomato Sauce ad
found in the February 28, 1925 issue of Literary Digest

Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”

Tommy Thompson: “How about… ‘digestible’?”

Campbell: “Thompson, my boy, I see a VP title in your future!”

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At first glance, do you see tomatoes or the chubby, upturned hands of an evil clown about to kill you?

Sweet dreams, my friends.