![1925 Campbell’s Pork and Beans with Tomato Sauce ad](https://i2.wp.com/www.adtothebone.com/wp-content/uploads/2020/05/campbellsbeanstastegood1000m.jpg?fit=625%2C879)
Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”
Tommy Thompson: “How about… ‘digestible’?”
Campbell: “Thompson, my boy, I see a VP title in your future!”
Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”
Tommy Thompson: “How about… ‘digestible’?”
Campbell: “Thompson, my boy, I see a VP title in your future!”