Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”
Tommy Thompson: “How about… ‘digestible’?”
Campbell: “Thompson, my boy, I see a VP title in your future!”
1955 magazine ad for Van Camp’s Pork and Beans
With six cans of beans at a picnic for four people, this ad is truly magical.
Another thing that impresses me about this ad is the copywriter managed to avoid using any real sentences. Continue reading
Sometimes making a brave beverage choice backfires.