They drove a Chevrolet Bel Air to the picnic, but drove home in a Ford Thunderbird.

1955 magazine ad for Van Camp’s Pork and Beans

With six cans of beans at a picnic for four people, this ad is truly magical.

Another thing that impresses me about this ad is the copywriter managed to avoid using any real sentences.

– – – – – – – – – –

Ad copy:

The Best Cooks way to QUICK PICNICS

all fun—no work
Van Camp’s

star of every picnic
…size for every need.

Stokely-Van Camp

Van Camp’s • The largest selling beans in all the world

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