Avis might’ve reached advertising legend status with its “When you’re only No.2, you try harder. Or else.” ad and eventual “We try harder.” tagline, but I gotta tell ya, this 1967 Hertz ad is its own kind of awesome. I never knew it existed before picking up a short stack of old Newsweek magazines at a local flea market this weekend. And the word count in this single print ad? 385.
Avis v. Hertz – a history.
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The 1946 Willys Jeep station wagon was the first 2-door station wagon.
This was just seven years after the first Jeep prototype (“Quad”) was delivered to the US Army. It was designed in just 75 days.
The History of the Station Wagon
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According to online calculators, $600 in 1947 would be $7,781 today (2022).
Five Things You May Not Know About Amelia Earhart, including her own clothing and luggage lines.
15 Fascinating Facts About Amelia Earhart
Let’s learn about crocodile and alligator leather!
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Introduced in 1923 by François Coty.
What the heck is dusting powder?
Of curious note is that they show the range of prices from high to low instead of low to high like many of us these days are more used to. Perhaps to help seal the deal it was high-end stuff.
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I was excited to discover that a 1948 issue of Dakota Farmer that I won at auction had a full page ad for Grain Belt beer. Even better, 70 or so years ago, some kid colored in the teeth of the feller in the ad, which as we all know, increases its value in the collectibles market by at least 50x.
Continue readingNot the most elegant of euphemisms, but effective nonetheless.
The Fifties were a dark time, especially since they hadn’t yet figured out the recipe for Coca-Cola-glazed turkey.
1959 two-page Coca-Cola / Coke Thanksgiving magazine ad
“Grandma, did you forget to make the damned potatoes again?”
Ludwig Rockers magazine ad with Mick Fleetwood from the back cover of Canadian Musician, April 1979
Forget the drum heads, Mick, and let’s talk about that glorious coat!
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Jews for Jesus 1984 magazine ad
This headline would have benefitted from a comma.
Keep the Y’shua in Y’shuamas, y’all, or the giant hand of God will grab and smite thee. Continue reading