Ah-h-h, man… there’s real flavor!

I was excited to discover that a 1948 issue of Dakota Farmer that I won at auction had a full page ad for Grain Belt beer. Even better, 70 or so years ago, some kid colored in the teeth of the feller in the ad, which as we all know, increases its value in the collectibles market by at least 50x.

The ad copy:

Ah-h-h, man… there’s real flavor!
The friendly beer with the friendly flavor.
Grain Belt
Minneapolis Brewing Co.
Minneapolis, Minn.
“Grain Belt” and “Friendly” Trademarks Reg. U.S. Pat. Off.

That’s right, “Friendly” was a registered trademark.

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