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I CAN HAS SPARKLEE HOOMAN?

1971 magazine ad for Réplique perfume by Raphael Paris
1971 magazine ad for Réplique perfume by Raphael Paris

Pronounced RAY-PLEEK.
Réplique was introduced in 1944.
The original scent was discontinued in the late 1980s.

Via Cleopatra’s Boudoir
“The story is almost too good to be true, but it is an acknowledged fact: The main “nose” of parfumeur Worth in Grasse had just created “Requête” in 1944 when he had a violent argument with one of the directors and left them in the worst possible terms. He was immediately hired by Raphael and created “Réplique”, the reply to a “Requête” in French legalese. It was rumoured that Worth did not enjoy the joke.”

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