Tag Archives: perfume

“Aveu!” “Gesundheit.”

1947 magazine ad for Roger & Gallet’s Aveu perfume
1947 magazine ad for Roger & Gallet’s Aveu perfume

Is he about to push her over the railing?

Or maybe he’s a chiropractor about to make an adjustment.

Bone shards:

“Aveu” is French for “confession”, so “Aveu Confession du désir” means “confession confession of desire”.

“It is a feminine floral, created in 1946. Just at the end of the war, women were looking for beauty, flowers, things that would cheer them up after years of hardship, and Aveu was launched for this purpose.”

I have been unsuccessful in tracking down information on the assumed artist, Cydney. If you know anything, please hook me up!

The sophisticated name for a railing is balustrade. The vertical thingies on a balustrade are balusters. Now aren’t you fancy!?

Check out that sweet ampersand.

ampersand
ampersand

I was hoping there’d be a fancy name for those fingerless long/arm/sleeve gloves. Alas. “Gants à manches sans doigts” is a bit of a mouthful.

A 50ml flacon of this vintage perfume could set you back over $300.

A flacon is a bottle.

A falcon is a bird.

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most provocative

1969 magazine ad for Lanvin’s My Sin perfume
1969 magazine ad for Lanvin’s My Sin perfume

Bone shards:

“What the hell am I smelling and why is it so wonderful? …Whatever the notes are, they’ve converged to create a sexual flower, one that is at its peak of fragrance, like a meadow in full bloom on the hottest spring day, visited by the horniest, healthiest bees.” — from a My Sin review

Lanvin’s My Sin was formulated by a mysterious Russian perfumer named Madame Zed.

What is dusting powder (one of the variations listed at the bottom of the ad)?

Black cats are awesome. You should adopt one from a shelter.

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The disturbing joy of a new romance.

Germaine Monteil’s Laughter perfume magazine ad found in a 1946 issue of Art News
Germaine Monteil’s Laughter perfume magazine ad found in a 1946 issue of Art News

I’m mostly sharing this ad just for that one line of copy. It’s a beaut.

Bone shards:

Laughter was Germaine Monteil’s first perfume. It was later rebranded as Rigolade, which is French for “joke”.

Laughter took eight years to develop. “It smells good too.” — Esquire, 1951

“Beauty is not a gift, rather the combination of natural charisms, personal style and expert care.” — Germaine Monteil

Is laughter the best medicine?

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Burn with me.

A 1955 magazine ad for Caron’s Poivre.
Found in the February 1955 issue of Town & Country magazine.

“Here’s to women who play with fire and the perfume that they can smolder in.” — from a review of this scent by Barbara Herman at Yesterday’s Perfume.

Fun facts:

“Poivre” is French for “pepper”, named after the fragrance’s hot spicy pepper top note and now I really want to smell it.

Caron’s Poivre squeaked in at #10 in this list of The World’s 10 Most Expensive Perfumes Ever Created.

You can pick up 90 ml. of this perfume on Etsy for the low, low price of $2,130! (used)

Parfums Caron is still going strong.

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Ding Dong

Avon Cosmetics ad found in the October 1953 issue of Good Housekeeping magazine.
Avon Cosmetics ad found in the October 1953 issue of Good Housekeeping magazine.

Avon calling.

Fun facts: The first Avon Representative was Mrs. P.F.E. Albee in 1886.

There were one million Avon Representatives by 1978.

On a personal note, there are two perfumes that have seduced me at pivotal moments in my life. Avon’s Odyssey is one of them.

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You don’t meet many girls named Lucretia these days.

Bottom portion from a larger ad for Lucretia Vanderbilt, circa 1929.
Bottom portion from a larger ad for Lucretia Vanderbilt, circa 1929.

Strange story, this Lucretia Vanderbilt.

It’s got everything!

Astrology!
Italian cheeses!
Alter egos!
Guitars!
Human hair fraud!
Bootleg liquor!
Pre-arrest suicide!
Belgian war heroes!
And butterflies!

Stefon would be jealous.

Check out the history of Lucretia Vanderbilt here, along with its rather wonderful first paragraph that sets the tone beautifully.

In Alan Jenkins’ very readable ‘The Twenties’, his second chapter is titled ‘Let’s Do It!’. “Do what?” he asked, well… “Practically anything you can get away with. Dance. Make love. Sing. Laugh. Make money. Lose money. Drink. Fly. Smash something.”, he wrote.