I’m mostly sharing this ad just for that one line of copy. It’s a beaut.
Laughter was Germaine Monteil’s first perfume. It was later rebranded as Rigolade, which is French for “joke”.
Laughter took eight years to develop. “It smells good too.” — Esquire, 1951
“Beauty is not a gift, rather the combination of natural charisms, personal style and expert care.” — Germaine Monteil
The ad copy:
Monteil’s great perfume that evokes the disturbing joy of a new romance