![Germaine Monteil’s Laughter perfume magazine ad found in a 1946 issue of Art News](https://i0.wp.com/www.adtothebone.com/wp-content/uploads/2020/10/artnews121946laughter1000m.jpg?resize=625%2C832)
I’m mostly sharing this ad just for that one line of copy. It’s a beaut.
Bone shards:
Laughter was Germaine Monteil’s first perfume. It was later rebranded as Rigolade, which is French for “joke”.
Laughter took eight years to develop. “It smells good too.” — Esquire, 1951
“Beauty is not a gift, rather the combination of natural charisms, personal style and expert care.” — Germaine Monteil
Is laughter the best medicine?
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