All other perfumes pale in comparison.

White Shoulders perfume ad from the December 1946 issue of Art News
White Shoulders perfume ad from the December 1946 issue of Art News

I thought it read “perfume by Bryan” but I guess it’s Evyan, not Bryan. Sorry, Bryan. Now sold under the Elizabeth Arden brand.

White Shoulders was launched in 1945. It was Evyan’s first and only perfume. Evyan’s founder had a great name — by Baron Walter Langer von Langendorff.

Yes, you want to know about the history of opera glasses.

White shoulders may be a symptom of a serious medical condition.

The ad copy:

essense of desire

White Shoulders

perfume by evyan

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