Beep beep! It’s a ‘Jeep’.

Print ad for the WIllys-Overland 'Jeep' Station Wagon found in the January, 1947 issue of Holiday magazine.
Print ad for the WIllys-Overland ‘Jeep’ Station Wagon found in the January, 1947 issue of Holiday magazine.

The 1946 Willys Jeep station wagon was the first 2-door station wagon.

This was just seven years after the first Jeep prototype (“Quad”) was delivered to the US Army. It was designed in just 75 days.

The History of the Station Wagon

The ad copy:

The new ‘Jeep’ Station Wagon

All over America people are saying: “That’s the Car for Me!”

“Now there’s a practical car for work or play”

“I can take out the seats for hauling”

“The ‘Jeep’ is the kind of station wagon I want — steel body and top”

“What a honey… Just right for a ranch”

“With seats for seven we’ll really have room”

“You’ll get real economy with that ‘Jeep’ enging and overdrive”

The steel body and top of the ‘Jeep’ Station Wagon give you more safety and a long-lasting finish… no wood-body squeaks and warping.

It’s big and roomy, with 7 full-size, comfortable seats plus luggage space. Seats removable to give extra large hauling space. Two-wheel drive.

‘Jeep’ quality all through, with the world-famous power, stamina and economy of the Willys-Overland ‘Jeep’ Engine—with overdrive for extra mileage—with passenger-car comfort, riding and driving ease.

Willys-Overland Motors, Inc. Toledo 1, Ohio
Makers of America’s Most Useful Vehicles

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