![Magazine ad for Hertz found in the October 9, 1967, issue of Newsweek](https://i0.wp.com/www.adtothebone.com/wp-content/uploads/2022/10/hertzdeathnewsweek10091967.jpg?resize=625%2C841)
Avis might’ve reached advertising legend status with its “When you’re only No.2, you try harder. Or else.” ad and eventual “We try harder.” tagline, but I gotta tell ya, this 1967 Hertz ad is its own kind of awesome. I never knew it existed before picking up a short stack of old Newsweek magazines at a local flea market this weekend. And the word count in this single print ad? 385.
Avis v. Hertz – a history.
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