I was so focused on this 1966 telephone newspaper ad this weekend that I didn’t notice it was next to Walt Disney’s obituary until today.

The ad copy:

give new trimline service

Lighted dial right in the handset! Lets you relax in easy chair or bed as you make call after call. Special recall buttons restores dial tone in between calls. It’s the most modern of telephones, the most thoughtful of Christmas gifts! To order, just call the telephone business office, or ask any telephone employee.

Northwestern Bell