Magazine ad for Shaefer Paper’s camouflaged toilet paper found in Fins and Feathers, Hunting ’88 Special Issue #2
The dude in this ad was definitely not a “leave no trace” guy, but Kathleen Meyer’s “How to Shit in the Woods” wasn’t published until 1989.
$3.99 in 1988 would be around $10.61 these days (Oct. 2024), which seems a bit spendy for a pocket-sized roll of toilet paper.
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I have a theory that the only reason Red (strong) Charmin exists is to take valuable shelf space away from other brands so that people buy more Blue (soft) Charmin.
What we need is Plaid Charmin, bringing soft and strong back into one toilet paper. And as a bonus, the Plaid Charmin Poopbears would be friggin’ adorable.
URTS (unperforated restroom toilet paper) — The toilet paper only an office building landlord could love.™