I’m sharing this one for the last line of copy in the block:
“Every woman who sees them wants them—she must have them.”
A lovely example of inventing desire.
![McCallum Silk Hosiery ad](https://i0.wp.com/www.adtothebone.com/wp-content/uploads/2020/04/mccallum1000.jpg?fit=625%2C848)
The full ad copy:
McCallum Silk Hosiery
“You just know she wears them”
McCallum Numbers 105-113-122-199 in black; and 152-153-199 in colors, are the superb stockings on which the McCallum reputation was built. Every woman who sees them wants them—she must have them.
McCallum Hosiery Company, Northampton, Mass.