![1969 ad for the Sony Digimatic Alarm Clock Radio](https://i2.wp.com/www.adtothebone.com/wp-content/uploads/2020/05/sonydigimatic1000m.jpg?fit=625%2C822)
This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Fun fact: The snooze alarm was invented in 1956.
While we’re at it, here’s a 2,000-year history of alarm clocks thanks to Atlas Obscura.
Hey babe, are you into horology?
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