This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.

Fun fact: The snooze alarm was invented in 1956.

While we’re at it, here’s a 2,000-year history of alarm clocks thanks to Atlas Obscura.

Hey babe, are you into horology?

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