I have a sneaking suspicion that they wouldn’t let us get away with this sort of thing these days.
The Naked Truth
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Category Archives: branding
Puma, I thought I knew ya.
This is thinking outside the box in the truest sense! Big props to the creative and practical minds behind Puma’s Clever Little Bag, using 65% less paper than regular shoeboxes. Plus, a reusable bag. Clever indeed.
Burger King has an impressive Twitter reaction time.
They took only four minutes and replied perfectly.
Good job, Whopper folks!
Find it on Twitter here.
Looks like Mountain Dew broke Advertising Rule 3,657
Advertising Rule 3,657: Unless your product is a vaginal irrigation device, make sure your product’s name doesn’t have “douche” in it when spoken.
Mountain Dew’s Dewshine
When Poets Sell Out — 7 Shameless Examples of Product Placement in Poetry
There are more than a few people who bemoan the proliferation of product placement in today’s entertainment world, but unbeknownst to them, this is not a recent phenomenon. For centuries now, highly respected poets have turned themselves into blemished bards by skillfully plopping a brand into their work in exchange for a bit of money (or a decent bottle of absinthe). After a bit of research, I have found seven blatant examples of this foul practice that you might not have noticed back in English Lit class. Continue reading
The folks at Mystik Lubricants are either incredibly naive or incredibly savvy at marketing.
Lubricaton Domination. Ladies.
My 1999 prediction for the first Apple wearable — Qwerto!
Note: Back in the 90s, I did a few slogan and jingle contests on my agency’s website and also created the scenarios for each season. What you will find below was one of them. (I hope to have the rest of them preserved here in the near future.)
The PAW! World’s Worst Slogan Game Scenario Number Seven: Project Qwerto
It’s been another run-of-the-mill Monday morning at the ol’ advertising agency. You promptly showed up for work three hours late and have settled into the daily grind of creating marvelous, cutting-edge ads for your admiring roster of global clients. And a small black and white print advertisement for the local babushka factory.
A Throwback Thursday Special Edition from my alter-ego days: Fervor Sauce!
I will buy wine based on label design.
This beautifully-realized two-piece wine bottle label is for Carnivor Wines’ Cabernet Sauvignon 2012 (Modesto, California).
I can’t wait to taste what’s inside.
Well done, meat-eaters. Well done.
Titillation at the Tee
In an effort to boost brand recognition during its weekend golf coverage, CBS Sports has modified its sportscaster golf blazers with an additional CBS logo, completing the coveted Nipple Effect.
