This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.

I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?

Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.

Kellogg’s Pep cereal was also a mild laxative.

Pep was once known as “the sunshine cereal”.

Ergo, Pep let you fart sunshine.

The ad copy:

Maybe your dad could lick mine!

1. Bill! That’s a fine way to talk about your father!

Gee! Can I help it if he’s always tired?

2. You should have heard those boys! You know, Bob, you have lost your old snap! And that reminds me. They say we must have vitamins for vigor — and I’ve just found a swell breakfast cereal called Kellogg’s Pep that’s extra-rich in two of the most important vitaminds, B1 and D. We’ll try it.

3. Breakfast next day

Say! You didn’t have to tell me about the vitamins to get me to eat Kellogg’s Pep. It’s the grandest cereal I ever tasted — So crisp and full of flavor

If you have lacked vitamins, discover the grand things they can do for you! And to help get your vitamins, eat cool crisp Kellogg’s Pep. It’s a marvelous tasting cereal — crunchy golden flakes of brand and other parts of wheat enriched with Vitamins B1 and D. Get Pep at your grocer’s. Eat it every day and see if you don’t have more zip an zest!

Kellogg’s Pep

Vitamins for pep! PEP for vitamins!*

*Pep contains vitamins B1 and D. Each ounce contains 1/5 of an adult’s and 4/5 of a child’s daily requirement of B1, and about 1/2 the daily requirement of D.