Wanna lose weight and get in great shape! Eat a shitload of sugar!

On second thought, don’t do dat.

Fun facts:

In the Middle Ages, rich and royal people would commission giant sugar sculptures called subtleties.

Artist Kara Walker confected us a modern one and called it “A Subtlety“.

Want more sugar trivia? Here ya go. Want ever more. Ok, but pace yourself.

The ad copy:

GW Sugar puts the fun in fitness!

Fitness is fun!

Throw your weight around. Play it away! A half hour of active play a day can take off — or keep off — as much as 26 pounds a year. The ideal fuel for all your fitness fun is Nature’s purest energy food — most rapidly absorbed “go” power — GW Instant Energy Sugar.

For a life, not a letdown, shape up with the fun food, Nature’s own GW Instant Energy Sugar.