Category Archives: product!

At first glance, do you see tomatoes or the chubby, upturned hands of an evil clown about to kill you?

Sweet dreams, my friends.

Are they made from real orangutans?

“This ape is great!”

Truth in Packaging: Goo-Goo Cluster Edition

Expectation…

…Reality

Still ate it, though.

Why cattle shouldn’t smoke.

Look out, cool and rebellious cow!

Top 8 Ham Cereals

Sugar Snouts

Shredded Oink

Kellogg’s Special P

Piggy Pebbles

Honey Bunches of Ham

Chicharrónios

Squeeeeeeeeties

Cinnamon Pork Crunch

[sips… sips again…] I think Taco John’s used the wrong beans.

Sometimes making a brave beverage choice backfires.

Branding Nabisco a Little Bit Better

“Triscuit minis”

Tsk tsk tsk… Your product extension naming has gotten a little uninspired, Nabisco!

You did pretty good with Ritz Bits and Nutter Butter Bites, but with Mini Oreo, Mini Nilla Wafers, Mini Chips Ahoy! and now Triscuit minis, you guys are just phoning it in.

C’mon! We can do better! Let’s get out of the rut and do some real branding!

Let’s start with a few names the focus groups will absolutely hate, because that’s always fun to do and helps get it out of their systems…

Trisquarters

Lilliputriscuits

Fourthscuits

Runtriscuits

Diminuitriscuits

Shrimpscuits

Midgscuits

Shrunkscuits

And now several that might fare a little bit better…

Triscuit Petites

Triscuits for Dolls / Gnomes / Elves / Dwarves / Borrowers / etc.

Triscuit Bitscuits

Triscuit Runts (Whoops. Don’t wanna piss off Wonka. How about…)

Runty Triscuits

Now let’s try some consumer-friendly, mind-stickin’ alliteration and consonance…

Tiny Triscuits

Teeny Triscuits

Little Triscuits

And my personal favorites…

Triscuit Little Bits

Teensy-Weensy Triscuits

Teeny-Weeny Triscuits

Itty-Bitty Triscuits

While we’re at it, here’s a bonus suggestion for an umbrella brand name for your entire miniature product line…

NanoNabisco

You’re welcome. Now send me some money and move some units!

Love,
Clay

Because Febreze is sooooo last millennium.

Nothing makes your day quite like receiving a Schweigert sausage air freshener in the mail.

A nightcap for your nightcap from Maker’s Mark.

Ho ho ho! This year’s sweet holiday score from Maker’s Mark Bourbon Whisky will make Christmas very merry indeed! — It’s a nightcap for my nightcap!

It fits!

This is a very nice complement to the sweater swag they sent me and other ambassadors in 2011.

Thanks, Maker’s Mark!

KITTEN — So cute, you’ll die.

I love how this Simply Nourish cat food brand decided to go with the horror movie poster look for their packaging design.

KITTEN — Some cats will scratch your leg. This one will slash your throat.

KITTEN — Sometimes finding a good cat food is murder.

KITTEN — She likes to play with her prey, and her prey is you.

KITTEN — Just when you thought it was safe to go back in the kitchen.