Tsk tsk tsk… Your product extension naming has gotten a little uninspired, Nabisco!
You did pretty good with Ritz Bits and Nutter Butter Bites, but with Mini Oreo, Mini Nilla Wafers, Mini Chips Ahoy! and now Triscuit minis, you guys are just phoning it in.
C’mon! We can do better! Let’s get out of the rut and do some real branding!
Let’s start with a few names the focus groups will absolutely hate, because that’s always fun to do and helps get it out of their systems…
And now several that might fare a little bit better…
Triscuits for Dolls / Gnomes / Elves / Dwarves / Borrowers / etc.
Triscuit Runts (Whoops. Don’t wanna piss off Wonka. How about…)
Now let’s try some consumer-friendly, mind-stickin’ alliteration and consonance…
And my personal favorites…
Triscuit Little Bits
While we’re at it, here’s a bonus suggestion for an umbrella brand name for your entire miniature product line…
You’re welcome. Now send me some money and move some units!