Tag Archives: colors

Polly want a Packard?

Packard magazine ad found in the July 2, 1927 issue of The Literary Digest
Packard magazine ad found in the July 2, 1927 issue of The Literary Digest

According to this ad, Packard had a Board of Color who would decide on the car color schemes. Just imagine the fights.

Some quasi-random knowledge:

Having your car the same colors as a harlequin macaw would certainly get noticed.

Macaws can live for 50-100 years.

In 1930 (three years after this ad), the average life of a new car was 6.75 years.

The average lifespan of a modern car is not quite 12 years.

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Except for Brady-Bunch Orange, all the worst late-60s colors in one late-60s GE ad!

Thanks to growing up in North Dakota — where nobody got rid of perfectly-good appliances until they stopped working, exploded, caught fire or got skunked by an actual skunk — I am very familiar with Avocado and Harvest (called “Harvest Gold”* in my neck of the woods). On the other hand, I only have fleeting memories of Woodhue, Frost White and Mist Blue after seeing them here, and the latter two mostly just remind me of those long-expired pastel mints that elderly relatives always had somewhere in their house in a decorative glass container. [shudder]

*I have been informed that Harvest Gold is darker than simply Harvest, but still lighter than the infamous Harvest Black.

Ad of Yore: General Electric Air Conditioner full-page print advertisement from a 1969 Look magazine

Ad of Yore: General Electric Air Conditioner full-page print advertisement from a 1969 Look magazine

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