Tag Archives: colgate

Come for the gimcracks. Stay for the SPUG.

Colgate ad found on the back cover of the January 1915 issue of The Designer magazine
Colgate ad found on the back cover of the January 1915 issue of The Designer magazine

What’s a gimcrack? Pretty much the same thing as a gewgaw, d-uh.

Mr. Smith must’ve been a real tightwad over clothing, as both he and Mrs. Smith wear the same outfits for several days. Hopefully, Colgate made a deodorant back then. (Nowadays, they do make Speed Stick.)

What’s the deal with fainting couches? In related news, a chaise longue is usually screwed up by Americans as a “chaise lounge”.

It looks like SPUG was made up for this ad, but there are other SPUGS that exist today.

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