It’s Saponified!

1898 ad for Pear's Soap
1898 ad for Pear’s Soap

Pear’s Soap has several claims to fame.
It was the world’s first transparent soap.
It is the world’s oldest continuous brand.
And as chairman of the company, Thomas J. Barratt is known to some as the father of modern advertising.

Would you like to learn more about saponification? Of course you would! (You don’t.)

Toilet Articles

The ad copy:

Pear’s Soap

“Yes, that’s the genuine, and it has no equal.”

Established over 100 Years—20 International Awards

For mutual advantage when you write to an advertiser please mention this magazine.

Leave a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.