Pear’s Soap has several claims to fame.
It was the world’s first transparent soap.
It is the world’s oldest continuous brand.
And as chairman of the company, Thomas J. Barratt is known to some as the father of modern advertising.
Would you like to learn more about saponification? Of course you would! (You don’t.)
The ad copy:
“Yes, that’s the genuine, and it has no equal.”
Established over 100 Years—20 International Awards
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