Yes, yes they are, because I said so.
I believe this ad also promoted the horror movie, “Attack of the 50 Foot Magic-Plaid-Wearing Woman”.
$6 in 1948 is equal to $65.89 in 2020.
The ad copy:
Country Club’s Magic-Plaid
Unbelievable… the no-nonsense price of this flattering frock! Incredible…the important dressmaker details, style and value. Credit the wonderful fit to the 22 inch back zipper, to special Country Club tailoring! See how quickly you can be attractively dressed for the day’s activities. In a fine cotton that will behave beautifully in soap suds. in rainbow colored plaids. Sizes 10 to 18.
Made by Country Club—A department of Nip-N-Tuck, famed for tailoring and value
At leading stores throughout the country including:
New York, N.Y…B. Altman & Co.
Chicago, Ill…Marshall Field & Co.
Cleveland, Ohio…The Higbee Co.
Detroit, Mich…J.L. Hudson Co.
Washington, D.C., Woodward & Lothrop
For store in your city write: Country Club Frocks, 1350 Broadway, New York